A Word In Your Ear: Writing Copy For Websites
Let’s forget the complicated, technical stuff. This handy little booklet is all about one little word with big connotations. Communication. Whether you’re writing for the web, composing a letter, crafting a brochure or initiating a conversation… the basic rules of the game are the same. ‘Grab their attention, then say something interesting and relevant.’ But, while the basics are really simple, creating websites that communicate properly is also very complicated. Which is, of course, why we’ve created this handy little booklet for you.